Ms. Aarti Singh

Designation: Assistant Professor

Email: aarti.singh@adaniuni.ac.in

Academic Area: Operations Management

Brief Profile:

Ms. Aarti Singh is an Assistant Professor in the Operations Management area at the Faculty of Management Sciences, Adani University, Ahmedabad. She is a PhD Candidate from the Indian Institute of Management Sambalpur, where her doctoral dissertation focuses on empirical evidence of cancer care in India. She has also worked on related areas such as digital innovation in healthcare, operational inefficiencies and ESG (Environmental, Social, and Governance), and supply chain disruption.

Her research areas of interest include Healthcare Supply Chain Management and Behavioral Operations Management. Her research papers have appeared in reputed journals, and she has several papers under review. She has also presented her research work at various national and international conferences, such as the EUROMA, SOM, ISDSI, PAN-IIM, POMS US Chapter and POMS Indian Chapter.


  • PhD, Indian Institute of Management Sambalpur (2019-Present)
  • Integrated B. Tech & M. Tech, Gautam Buddha University (2013-2018)

  • GATE, MHRD Scholarship
  • Summer Research Internship Program (SRIP), IIT Gandhinagar
  • Summer Institute on Global Health & Development, IIT Gandhinagar and University of Saskatchewan, Canada

Healthcare Operations Management, Behavioral Operations Management, Technology adoption and continuation

  • Singh, A., Padhy, R.K., Sahu, A., & Chaudhuri, A. (2025). Bridging the health-care gap: understanding continued telemedicine-usage behaviour in emerging economies. Global Knowledge, Memory and Communication (ABDC: B)
  • Singh, A., Parida, R. (2022). Decision- Making Models for Healthcare Supply Chain Disruptions: Review and Insights for Post-Pandemic Era. International Journal of Global Business and Competitiveness (ABDC: C)
  • Parida, R., Singh, A., & Lavuri, R. (2021). Integration of Industry 4.0 for a Smart and Sustainable future of the Healthcare in the Post-COVID Era. Indonesian Journal of Sustainability Accounting and Management (ABDC: C)

Training and Certification

  • Lean Six Sigma Certification, 2025 (ASQ)
  • Participated in the Doctoral Consortium on Teaching 2023, Center for Teaching and Learning, IIM Bangalore
  • Participated in the Digital Technologies in Healthcare Delivery Workshop, IIT Kharagpur
  • Lean Six Sigma Certification, 2019 (KPMG)

Conferences:

  • Singh, A., Parida, R. (2025). An empirical investigation of factor influencing Doctor Selection on Digital media platforms. International Conference on Future Ready Hospitals: Strategic adoption of Industry 4.0 Technologies (ICFRH-2025), ISM Dhanbad, India (Feb 7-8,2025)
  • Singh, A., Padhy. R. K. (2024). Beyond the Screen: Explaining User Resistance towards Digital Health Technologies. 9th PAN IIM World Management Conference, Sambalpur, India (Jan 21-24, 2024)
  • Singh, A., Padhy. R. K., & Sahu, A.K. (2023). Exploring patient’s decision-making behaviour in telemedicine post adoption: a mixed method approach. 30th EUROMA Conference, Leuven, Belgium (Jul 3-6, 2023)
  • Singh, A., Padhy. R. K., & Sahu, A.K. (2022). Factors influencing Patient’s telemedicine adoption behavior: A qualitative study. POMS Indian International Conference, Kozhikode, India (Dec 21-23,2022)
  • Singh, A., Padhy. R. K., & Sahu, A.K. (2022). Telemedicine user adoption behavior: A systematic Literature Review. 25th Annual International Conference of the Society of Operations Management, Indore, India (Dec 16-18, 2022)
  • Singh, A., Padhy. R. K., & Sahu, A.K. (2022). Understanding the Patients telemedicine adoption in the era of COVID-19 Pandemic. 32nd Annual POMS Conference, Orlando, USA (Apr 21-25, 2022)
  • Singh, A., & Parida, R. (2019). A Systematic Review of the State-of-the-Art Literature on MCDM Techniques and Applications in Healthcare System. 13th Annual ISDSI Conference, Bhubaneswar, India (Dec 27-30,2019)