Mr. Karan Nilesh Radia

Designation: Assistant Professor

Academic Area: Marketing and Business Development

Brief Profile:

Karan Nilesh Radia is an Assistant Professor of Marketing at the Faculty of Management Sciences, Adani University. He has expertise in B2B marketing, sales performance, and immersive service experience. Prior to joining academia full-time, he worked at Nielsen in Consumer and Media View analytics for the ANZ market. Radia has taught a variety of marketing courses across institutions, including IIT Mandi, Adani University, Ganpat University, and PDEU, and his research has been published in top-tier journals such as the Journal of Business Research, Journal of Retailing and Consumer Services, and International Journal of Consumer Studies.


  • Ph.D. in Marketing (Pursuing) – Nirma University, Ahmedabad (Thesis submitted)
  • MBA (General, Finance) – Sardar Patel University, Gujarat
  • Qualified NET (2019, 99.38 percentile) and GSET (2019)

  • Assistant Professor – Adani University (Feb 2025–Present)
  • Assistant Professor – Ganpat University (Nov 2023–Jan 2025)
  • Analyst – Nielsen India (2022–2023)
  • Junior/Senior Research Fellow – Nirma University (2018–2022)
  • Relationship Manager – HDFC Bank (2017–2018)

  • Member, Service Innovation, Research and Education – International Symposium on Service Management (SERI-IRSSM).

  • Young Service Researcher Award 2021 – SERI-IRSSM (Sponsored by Journal of Service Management)
  • Highly Commendable Research Paper Award – SERI-IRSSM 2021
  • Qualified NET (2019) and GSET (2019)

  • Sales performance and interpersonal mentalizing in B2B markets
  • Customer engagement and immersive service experiences
  • Masstige consumption and brand advocacy

  • Radia, K.N., et al. (2022). Psychological comfort in service relationships. Journal of Retailing and Consumer Services, 64.
  • Purohit, S., & Radia, K.N. (2022). Masstige buying behavior. Journal of Business Research, 142.
  • Purohit, S., Arora, A., & Radia, K.N. (2024). Brand happiness and advocacy. International Journal of Consumer Studies.

  • Media analytics and market research consulting (Nielsen – ANZ markets)
  • Academic research guidance and SPSS/PLS-SEM

  • Personal website: www.karanradia.net
  • Languages: English, Hindi, Gujarati
  • Hobbies: Traveling and reading